Aprimo was acquired by Teradata Corporation, the world’s largest company solely focused on data warehousing and enterprise analytics, last month. While the Magic Quadrant position is an evaluation of 2010 the change will provide new opportunities for innovation and growth for Teradata Corporations sizable customer base and extend Aprimo’s leadership in integrated marketing management into other high-value business applications.
“Our industry leadership extends far beyond MRM with best-in-class solutions for campaign management as well as email, lead management, event and social marketing. When this is combined with Teradata’s powerful data warehousing, analytics and campaign management capabilities, ours will be the only platform capable of delivering such breadth and depth to leading brands across the marketing mix,” said Mr McCutcheon.
According to Gartner, “Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organisation and outside the database marketing domain. Leaders successfully articulate business propositions that resonate with buyers.”
Aprimo's integrated marketing software puts B2C and B2B marketers in control of planning, budgeting and spending so they can execute multichannel campaigns that directly tie marketing investment to business results (ROI). Aprimo Marketing Studio™ for B2C, for consumer marketers, and Aprimo Marketing Studio™ for B2B, for business-to-business marketers, provide modular marketing solutions that manage online and offline marketing activities, track budget and spend management and provide workflow and digital asset management.
Aprimo will license the Gartner Marketing Resource Management Magic Quadrant report, and it is available for complimentary download.
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Aprimo is a leading global provider of cloud-based marketing software and services that enhance the productivity and performance of marketing organizations. The company’s integrated marketing software, Aprimo Marketing Studio® for B2C and Aprimo Marketing Studio® for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment.