Media Room

PR Consultant / Communications Specialist

Thu, 09 May 2013 05:22:00 GMT

If you love working on PR, we have the position for you!

Fantastic PR position - so much potential
Great team environment
Creative and strategic

We are widely recognised as a leading PR specialist in the Australia. Our culture strives to constantly train, develop and promote the skills and abilities of our people.

A PR Consulting role exists within our structured and process rich organisation, allowing you to concentrate on the creative and strategic side of your role. On a daily basis you will be pitching specific angles to media based on the current news agenda as well as thought leadership themes.

You will manage a client portfolio and must have an intuitive approach to account management and service delivery. You will also be responsible for regularly writing articles, blog posts and other content and will need exceptional written communications in order to successfully fulfil this position. You will be providing social media strategy and implementation.

A Communications, Journalism OR PR background would be well suited to this position. Essentially though, you must have a genuine interest in media, social media, news and an ability to understand and articulate emerging trends.

We seek an individual committed to long-term growth and development, you will work within a close-knit team with a director willing to invest time and energy into your personal development. Collaboration and accountability will be a cornerstone of your success, work-life balance and flexibility is available to those with a mature and professional character.

This role is perfect for you if you are pro-active, driven by results and possess excellent media relations skills and contacts, strong writing ability and attention to detail.

You will be joining a team that loves to multi-task while meeting tight deadlines and consistently delivers exceptional client service. We are known for being results driven, and our clients love us for it. See what they say about us!

If this sounds like you, we’d love to hear from you. Read all about our agency at or check out our award winning blog.

Read more about our culture! Check out our Facebook page to meet the team and see our offices and the fun things we do!

Media release: Next Digital continues to grow with three new appointments

Mon, 15 Apr 2013 03:21:00 GMT

Next Digital, a full service digital agency, has appointed three new staff members to their business development and Sitecore team.

The largest independent digital agency in Australia has appointed Colin te Kempel to the position of Sitecore Product Architect, Nicholas Bye to the position of e-Commerce Business Development and Dan Frost to the position of Business Development Manager- Sport & Leisure.

Having worked with Sitecore for five years, Colin te Kempel will bring his wealth of experience to Next Digital to manage the overall technical excellence of their work with Sitecore.

“I’m excited to work for Next Digital as they have a strong technical expertise and focus on strategy led development in the digital space. I hope to compliment these qualities with my strong focus on automation and innovation” said te Kempel.

Also joining the team is Nicholas Bye who will be responsible for providing significant ROI and e-commerce solutions to help clients prosper in challenging market conditions.

“Next Digital is passionate about delivering on their customer’s expectations through their technical and strategic capabilities, which is a quality I admire and will implement in my work with retailers” said Bye.

To further strengthen Next Digital’s business development team, Dan Frost will head the Sport and Leisure Department in Sydney and will be responsible for attracting new customers from the Asia Pacific region.

“With Next Digital’s unique position as Asia Pacific’s largest independent full service agency I’m looking forward to attracting new customers from this diverse and growing market,” said Frost.

Next Digital’s CEO, Andrew Burke said, “Expanding our team is a significant investment which will allow us to deliver even more relevant and effective digital strategies to our clients”.

Next Digital is a leader in creating successful digital strategies for clients throughout the Asia Pacific region. They combine exceptional marketing thinking, regional understanding and technical firepower to develop and deliver broad digital programs.

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CP Communications
Phone: 02 9460 9200

About Next Digital
Next Digital is a leader in creating successful digital strategies for clients throughout the Asia Pacific region. They combine exceptional marketing thinking, regional understanding and technical firepower to develop and deliver broad digital programs.

Their love for all things digital has been going strong for more than 16 years. That journey has helped them hone their delivery and engagement approach, and has shaped how they innovate and keep in front of a fast changing digital space.

Next Digital is a true full service digital agency with over 170 talented digital specialists working throughout offices in Melbourne, Kuala Lumpur, Shanghai, Singapore and Sydney. www.nextdigital.com

Media Release: Edge uses research insights to help Accor engage its 130,000 loyalty members

Tue, 02 Apr 2013 13:00:00 GMT

Strategic content agency Edge has just launched La Vie for Australia’s largest hotel group, Accor, using content based on research insights of what inspires people to travel.

Exclusive to Accor Advantage Plus’ 130,000 members, the online magazine will include features on destinations, experiences, cuisine, design and updates from hotels in the Accor group.

Accor is the largest hotel group in Australia and New Zealand with over 250 hotels under brands that include Sofitel, Pullman, MGallery, Quay West, Sebel, Novotel, Mercure and Ibis.

Edge Commercial Director Fergus Stoddart said, “Accor leveraged research insights to find out what people love about travelling and the Accor Advantage Plus program. These insights informed our editorial strategy ensuring La Vie is extremely relevant to the audience.”

“As an online magazine, La Vie is an effective way for Accor to provide real value back to its members while also creating engagement and customer loyalty. By showcasing its properties, Accor’s aim is to stimulate members to take advantage of their benefits and make bookings,” added Stoddart.

The online magazine will be delivered to members quarterly via an email notification and will include interviews with leading chefs as well as celebrities. It will share holiday ideas as well as interesting articles on examples of interesting hotel design and cultural events happening around the Asia Pacific.

Mira Mikosic, Loyalty Marketing Manager said, “The world of travel changes so rapidly, as does Accor’s hotel network and product, so we have worked with Edge to provide a dynamic and entertaining on-line magazine to keep our members abreast of all the changes. We have a large membership base and La Vie will help us to engage with our members in a relevant and meaningful way.”

Edge is a leading content marketing agency that creates strategic and custom content for brands across any channel or platform, including print, video, digital, gaming and broadcast. The agency helps brands to develop creative content campaigns that engage audiences and delivers specific business outcomes, such as increased sales, loyalty and customer satisfaction.

For more information visit www.edgecustom.com.au

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For further information or interviews please contact:
CP Communications
Phone: 02 9460 9200

About Edge

Edge is a strategic content agency creating and producing custom content for brands across any channel or platform, including print, digital, gaming and broadcast. Edge has a strong heritage in quality editorial products and advertising sales, having started in 2003 as a custom magazine publisher.

Edge clients include St George, BMW, Austar, Colliers International, Regional Express and Carnival Australia. The company has offices in Sydney, Melbourne and Perth.

Media Release: Next Digital grows management team with two senior specialists

Mon, 25 Mar 2013 13:00:00 GMT

The largest independent digital agency in Australia, Next Digital, is expanding their client management team with the appointment of two senior specialists.

Robert D’Arcy has been appointed to the position of Account Director and Nelson Galloway comes on board as a Client Services Director.

As a digital specialist with over 13 years experience, D’Arcy was drawn to Next Digital because of the opportunity to work with some of Australia’s most iconic brands.

“They have a great culture and produce quality and innovative work. I’m really looking forward to implementing new and inspiring ways for brands and consumers to grow in the digital space,” said D’Arcy.

D’Arcy has previously worked as an Account Director for Unilever in London where he developed a strategic communications plan around specific objectives with a focus on employee engagement.

Also joining the team is Nelson Galloway who will be leading the agency’s Financial Services team and will be responsible for managing client relationships and bringing in new business.

“Next Digital has a great reputation for strong partnerships with clients, something which I relate to. I’m also excited to be able to bring my vast experience in financial services to help build this area of the business,” said Galloway.

Prior to Next Digital, Galloway worked for AMP Financial Services where he was responsible for online B2C strategy development, high-level client management and B2B sales.

Next Digital Head of Marketing and Strategy, Ashley McVey said, “These new hires will strengthen our team and help us to place a higher investment in serving our customers to continue delivering exceptional results”.

Next Digital is a leader in creating successful digital strategies for clients throughout the Asia Pacific region. They combine exceptional marketing thinking, regional understanding and technical firepower to develop and deliver broad digital programs.

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For further information or interviews please contact:
CP Communications
Phone: 02 9460 9200

About Next Digital

Next Digital is a leader in creating successful digital strategies for clients throughout the Asia Pacific region. They combine exceptional marketing thinking, regional understanding and technical firepower to develop and deliver broad digital programs.

Their love for all things digital has been going strong for more than 16 years. That journey has helped them hone their delivery and engagement approach, and has shaped how they innovate and keep in front of a fast changing digital space.

Next Digital is a true full service digital agency with over 170 talented digital specialists working throughout offices in Melbourne, Kuala Lumpur, Shanghai, Singapore and Sydney. www.nextdigital.com

How to promote your business online: The Official Australian Construction magazine

Tue, 19 Feb 2013 06:55:00 GMT

We achieved great media coverage for our client Catch in The Official Australian Construction Magazine January- February 2013.

Please vote for our blog!

Thu, 10 Jan 2013 00:05:00 GMT

Our blog, Public Relations Sydney is one of the top 25 finalists in the Smarter Business Ideas Top Blogger competition!

It’s a great honour to be named as one of the most inspiring and innovative business blogs in Australia.

Please help us win the People’s Choice award by voting for Public Relations Sydney here.

Thanks you for your support and please tell your friends.

Vote now!

Remaining Intelligent under pressure: CEO Magazine

Fri, 21 Dec 2012 02:51:00 GMT

We achieved great media coverage for our client The Leadership Circle Asia Pacific in CEO Magazine December 2012.

Hey, big spender: Australian Traveller

Fri, 21 Dec 2012 02:38:00 GMT

We achieved great media coverage for our client Hilton Worldwide Australasia in Australian Traveller December 2012/January 2013.

Driving better engagement with your online advertising: Nett

Sun, 16 Dec 2012 13:00:00 GMT

We achieved great media coverage for our client Pulse Marketing on Nett. Read the full article here.

CP Communications wins four new accounts

Tue, 11 Dec 2012 23:11:00 GMT

Public relations and social media agency, CP Communications, has increased its client base with four new accounts: talent management company Lee Hecht Harrison; intercultural consultancy Beasley Intercultural, mobile marketing agency Gomeeki and charity organisation 1$day.

CP Communications is a well known expert in positioning clients as industry thought leaders. Director of CP Communications, Catriona Pollard said, “We are extremely excited to work with these innovative companies and to share their amazing stories.”

Using public relations and social media strategies, CP Communications will be helping intercultural specialists, Beasley Intercultural, to deepen the discussion around how Australian businesses need to build Asia capability.

As leading global experts in talent management, Lee Hecht Harrison appointed CP Communications to raise its profile in the Australian market. This will involve a proactive thought leadership strategy using both public relations and social media tactics.

CP Communications has a track record of helping to raise awareness of clients in the marketing space. The firm will be helping Gomeeki to be known as a leader in the mobile marketing sector and highlight its innovative products.

Part of CP Communications’ commitment to helping specific charities to raise awareness and funds, the firm will be working on a pro bono basis with 1$day to help promote this great cause and raise money for children in need worldwide.

These four new companies will join CP Communications’ diverse range of clients, which include Hilton Worldwide and Macquarie University’s Faculty of Business and Economics.

For more information:
CP Communications
ph: 02 9460 9200

About CP Communications
Established in 2001, CP Communications provides intelligent PR and social media strategies for organisations nation-wide. As a highly experienced PR company, they merge traditional PR methodologies with cutting-edge social media strategies to identify a business’ uniqueness - and find the right people to share it with. Ethical, creative and committed to performance, CP Communications delivers meaningful and long-term results that link their clients’ brand stories and core messaging to what’s happening in the real world, in real time. www.cpcommunications.com.au

Managing today's multi-generational workforce: Think & Grow Rich

Sun, 09 Dec 2012 13:00:00 GMT

We achieved great media coverage for our client Lee Hecht Harrison in Think and Grow Rich magazine Summer 2012-2013.

Asian Century Whitepaper: Switzer TV

Mon, 03 Dec 2012 23:22:00 GMT

We achieved great media coverage for our Beasley Intercultural on Switzer TV. Watch the full interview here.

Leadership Lessons: ABC Business Today

Fri, 23 Nov 2012 05:31:00 GMT

We achieved great media coverage for our client The Leadership Circle on ABC Business Today. Watch the full interview here.

Gomeeki wins the Interactive Media Awards 'Best in Class' Award for Fantastic Furniture mobile site

Wed, 21 Nov 2012 22:30:00 GMT

Gomeeki, a service provider for business mobile marketing, has won the Interactive Media Awards Best in Class Award in the retail category of their Fantastic Furniture mobile site.

The Best in Class award is the highest honour bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism.

Chief Executive of Gomeeki, Shaun Dobbin, said “The Interactive Media Awards recognise the highest standards of excellence in website design and development. We are proud the IMA has identified and awarded our high quality work in the mobile sector.”

Fantastic Furniture enlisted the help of Gomeeki to develop a Mobile website to cater for the growing number of mobile browsing customers entering their regular site.

“To help the Fantastic Furniture brand stay ahead of the competitor curve and maximise on current mobile traffic, we were required to deliver a functional and engaging mobile website where visitors could interact with the brand. We have definitely achieved this,” said Mr Dobbin.

In order to win this award level, the site had to successfully pass through the IMA’s comprehensive judging process, achieving very high marks in each judging criteria - an achievement only a fraction of sites in the IMA competition earn each year.

“The judges were very impressed by our ability to transfer the high level of design, usability and content presentation of the main Fantastic Furniture site to the mobile site,” said Mr Dobbin.

“Our ‘Feature Functionality’ and ‘Site Content’ scored a full 100 points while both ‘Usability’ and ‘Design’ scored 95 and over. We are really proud of these results.”

There were 132 entries submitted in the 'Retail' category in the 2012 award year with Gomeeki achieving Best in Class with an overall score of 483 out of a possible 500.

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About Gomeeki:
Gomeeki is Australia's leading Mobile service provider for business mobile marketing solutions. They are experts in cloud based multi-screen solutions providing a range of unique services and strategies for all stages of the customer journey, underpinned by industry leading technology.

With a blue chip client base including the region's leading operators, service providers and consumer brands, Gomeeki has been a pioneer in the Australian mobile sector, helping deliver innovative and compelling services.
www.gomeeki.com.au

Results from the latest Census: Sky News

Thu, 15 Nov 2012 06:35:00 GMT

We achieved great media coverage for our client Macquarie University's Faculty of Business and Economics on Sky News 13 November 2012. Watch the interview here.